Leadership Conference in Dallas. One hundred leaders, C-level executives and their reporting management teams, meet at the beginning of the year to debate strategy and goals and to determine the company’s course in this regard.
The company management has come up with a special team-building event for this purpose. The participants meet at the NASCAR circuit near Dallas, the Texas Motor Speedway. It is one of the most famous racetracks in the USA and the venue for NASCAR and IndyCar races.
We are in the interior of the Motodrom and can hear the race cars in the oval circle as they ramp up their speeds in practice.
For us, a parkour is set up in the interior, which reminds me of the ADAC driving trainings in Germany. For “our race” we are provided with a Ford Mustang. And then it started.
There were prizes for the fastest drivers and also for the safest. And the award ceremony was a show.
In the process, stories were born.
✳️ Who, how and with which tricks could drive fast times.
✳️ That car brands also show a certain national pride.
✳️ That Michael Schumacher and Ferrari are the best combination one can think of.
✳️ That cars and Germany are synonymous and
The topic of “car” is great for small talk. And in connection with an event, stories are created that remain in the memory. Storytelling and Storylistening.
➡️ And what about you? What topic do you use for small talk?
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My name is Bernd Scharbert and I accompany and advise when it comes to intercultural leadership, diversity & inclusion and sustainable work in general. If you are interested, feel free to contact me directly.



